Less sport, more money —underside of World Cup 2026
The 2026 FIFA World Cup left fans and experts with a highly mixed aftertaste. While sports commentators criticized poor quality of play, FIFA officials were counting astronomical profits. The tournament in North America officially recorded an epochal shift: football definitively transformed from a sporting spectacle into a vast, high‑yield financial machine. FIFA broadcasters and host countries rewrote all revenue records, turning every element of the competition into an aggressively commercial slot.